Devott Insights: Big & Comprehensive or Small & Precise, Which path shall Mobile Office Application follow?
Source: Chnsourcing.com.cn View: 299 Date: 2015-09-28

With the wide popularity of intelligent terminals represented by smart phone, all of life scenes have been moved on palm of each person overnight; production and living way of people also have greatly changed. When subverts peoples’ life behaviors, mobile internet also begins to change original business office plate. The explosion of new round of entrepreneurship wave makes more and more enterprises to choose and to use mobile terminals to process work, interact business to strengthen internal cooperation, to improve efficiency of production and service; therefore, mobile office software begins to be popular.

Currently, based on mobile internet, the main office application can be divided into APP and embedded one (based on enterprise account of Wechat), according to using methods. The functions are mainly concentrating on timely communication, sign-up, audition, agenda, customer management and etc. to help users to accomplish one-button publishing or receiving missions, launching interim meetings, checking process of projects or mobile audition at anytime and anywhere, no matter in company, at home, or on a business trip. The APP mode and embedded mode have their own advantages and disadvantages, independent office APP can help us to better separate work and life; the function will be more perfect. However, disadvantages are that need to independently download, to have some problems easily such as sudden stop, flash back and incompatibility; and overcapacity of memory is also a kind of burden for smart phone then to affect using experiences. While, software embedded in to enterprise account of Wechat can accomplish mobile collaborated office via using social features of Wechat, improve efficiency of management and implementation. ERP with big and comprehensive features has become history; personalized demands of enterprises have been more and more obvious; fragmentation of function and application lightweight are the main trend of development of enterprise management software. Therefore, no matter APP or embedded mobile office application, in function positioning, both of them should accord with change of users’ behaviors to make hard things simple, to cut swollen and low-efficient functions. In the era of mobile interaction, to make any small breakthrough point perfect, if you can grasp “pain point” of users, you will achieve succeed.

This post is a personal or group view of Research and Advisory members and don't necessarily represent Devott's positions, strategies or opinions.

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